WhatsApp serves more than two billion people and needed to be seen as more than another social app. Koto positioned it as a secure utility for close, personal communication, with privacy, trust and accessibility across age, location, bandwidth and literacy at the core. The product-led identity uses WhatsApp green and dark-mode variants, plus modular graphic blocks that echo the back-and-forth rhythm of conversation, scaling from one-to-one messaging to global campaigns and billboards.
Koto- Colours
- Hex codes for members
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