So Energy

BRIEF So Energy wanted to position themselves as the ultimate challenger to the "Big Six." Building on our 2021 work, this refresh needed to bring more warmth, more clarity, and a lot more character to the renewable energy market. WORK We moved the brand beyond the faceless, complex conventions of the sector. The core idea, "Live Life Energised," focuses on the outcome rather than the utility. We wanted to show that choosing green energy should be simple, relatable, and impossible to ignore. PLAY We introduced "Electric Yellow," a high-vis hue that sits right between yellow and green. It is