Rakbank

Koto rebranded Rakbank, one of the UAE's oldest banks, for its 50th anniversary around the idea 'Best of both', digital and human. The work covered strategy, brand architecture, a refined Dhow-sail-inspired logo, a more vibrant red, and a handwritten script typeface with full Latin and Arabic ligatures. Koto also designed a suite of 11 cards, a TVC and multi-channel launch campaign, signage, wayfinding and livery, and a component library for the app.