Nubank

nubank. Nubank started in Brazil with a simple idea: banking didn’t need to be so complicated. 140 million customers later, it had grown across new markets, products and audiences. But its brand was built for a smaller, simpler Nubank. As the business became more complex, the experience couldn’t. Nubank already does the hard work behind the scenes to make finance feel effortless. We built the brand to do the same: fight complexity to empower people, with a system that could take on more while staying unmistakably Nu.