MoMA Family Festival

moma family festival little troop culture & events new brand launch 2025 logo illustration mascot motion out-of-home environmental print merch green red sans-serif moma sans "festival identity for the museum of modern art: a first-of-its-kind family festival, another world, featuring art and activities celebrating nature through creativity. little troop was commissioned to create the identity and own an extensive campaign roll-out, including ooh, digital, print, signage, café placemats and