Instacart

instacart wolff olins retail rebrand 2022 logo custom typeface website app motion illustration photography out-of-home merch blue green orange sans-serif serif today’s branding feature is the instacart redesign by wolff olins. this refreshed logo reinterprets the original carrot logo with a modern twist. at first glance, the carrot seems abstract, almost as if it's still underground, symbolizing growth and natural products. the stem cleverly points downward, indicating where