Freetree

freetree how&how tech rebrand 2022 logo website illustration mascot out-of-home merch app green sans-serif display champ the freetree icon was a fusion between the two most integral elements of the brand: a cursor and a tree. a cursor is a position indicator on a computer display screen—used to help navigate digital interfaces and therefore to shop online. we tilted our cursor slightly, added more 'pine tree' shaping; and created a fusio