Coinbase 2

Koto created CFG, the Crypto Friendly Giant, a character-driven campaign to make cryptocurrency feel friendly and approachable for Coinbase. The identity combined dynamic typography responding to the giant's gestures, an illustration library where CFG's hands become birds, fans and tools, a newly minted Coinbase coin and playful motion. The campaign launched with a 15-second commercial supported by animated GIFs, banner ads, storyboards and a soundtrack, aiming to drive app downloads and active trading.